Dari.. Grants me peace of mind

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11-06-2015
Dari Launching

Munajem Cold Stores Company, one of the leading companies in food business in the Kingdom, has announced the reinforcement of its leading role in the Saudi Market by introducing the products of its new private label (Dari) that constitutes a valuable addition that offers a variety of high quality and trust worthy food products with competitive prices for the Saudi Consumer which shows the prominent role of the company in supporting the government’s efforts in the area of food security.

The CEO of Munajem Cold Stores, Eng. Fahad Al Fadley said that the new brand (Dari) offers the best natural and high quality food products which is based on the company’s core values (Trust, Integrity, Quality) and based on its 60 years+ experience in the area of importing, distributing and marketing frozen and refrigerated food products in the Saudi market.

Eng. Al Fadley emphasized on the company’s commitment to meeting the highest levels of quality expected by mothers through offering Dari products that are the best of what nature offers and instantly packed to preserve its nutritious and healthy qualities expected from Dari. He also explained that Dari offers a wide range of food products that includes Halal Chicken products, Frozen Vegetables and Dairy products rich in Calcium and Vitamins which are now available in all Hypermarkets and Supermarkets and which will be available in the future in all retail stores.

Dari’s launching was accompanied by a big marketing campaign under the name “Dari.. Grants me peace of mind” introducing the new brand and product range and included a TV campaign, radio spots, social media presence, price offers and tasting activities in supermarkets where Saudi mothers have expressed their satisfaction and interest in Dari products that have gained a fair share of the market due to the large consumer demand since their introduction.